a 2-night 3-day vacation getaway with the purchase of "Web
Copy That Sells" FOR A
LIMITED TIME ONLY.
"What Makes Web Visitors Pull Out Their
Credit Cards and Buy What You're Selling?" Why You
Must Learn the Psychology Behind Sales-Producing
Maria Veloso, Director of Web
Copywriting University Here's
a quick marketing quiz that could make a
dramatic impact on the amount of money you
earn on the Web. Answer these 5 questions:
(Simply check YES or NO)
want to learn psychological devices you can
use on your website that can make people pull out
their credit cards and buy what you’re selling?
want a website that sells phenomenally well
even during the worst economic times -- even in
highly competitive markets -- and even when the
price of your product or service is well above
your competitors' prices?
want to boost your website sales and profitssignificantly without spending a single
want to discover little-known involvement
devices that can easily double or triple
your website sales overnight?
want to instantly conquer the top 3 mistakes that
keep 9 out of 10 commercial websites from making
as much money as they’d like to make? YES
answered YES to any (or all) of the above, the good
news is this:
You can easily achieve all these things you
want with the specialized knowledge I’m about
to reveal in this article.
"Fantastic, absolutely amazing, Maria ...
my sales TRIPLED the very next day
... and I've maintained at least a
200%-300% sales improvement over the
previous average daily sales.
There are even days that my website does 6
times the sales it used to do. Oh,
and by the way, my opt-ins have improved
Jeff Staniforth, Australia's Leading
Motivational Expert, http://www.affirmware.com.au
you're a website owner, a Webmaster, an Internet
Marketer, a marketing executive, a Writer or
Copywriter, this article will literally
revolutionize your career, your business and your
the next 5 minutes, as
you read every word of this article, you'll
discover how to write irresistible words on
your website that
compel your prospects to buy
what you're selling -- and convert 15%, 25% -- even
50% -- of your website visitors into customers.
You'll learn the curious buying habits of the
Internet buying public and use them to your advantage
to sell any product or service on the Web
You will also ...
learn why writing
web copy is
distinctly different from writing sales copy for
the offline (brick-and-mortar) world -- why 99.9%
of websites are missing the mark -- and how
it's costing them the customers, sales and profits
they ought to have;
find out how to mathematically
calculate the selling ability of your
website, and then easily maximize your
website's selling quotient so that you can
convert more clicks into sales;
learn how to use psychological secrets
without detection to get your online prospects
to comply with your commands, that is --
buy, subscribe, agree or do anything you ask them
discover why some websites get
truckloads of sales while others barely make
enough to cover their expenses. (You need to
know this so that you can avoid settling for a
meager Web income.)
You'll also get a sneak preview of -- and
sizzling excerpts from -- my new book, "Web
Copy That Sells: The Revolutionary Formula for Creating
Killer Copy Every Time." [Click here to
get a 32% discount for a limited time only.]
you have a website, or if you do any kind
of marketing on the Internet,
read this book. Maria Veloso has
created the definitive guide to using the
power of words to sell any product or service
on the Web.
"Maria is certainly a world-class copywriter.
When it comes to direct-response web copy,
she is -- hands-down -- the best."
Jay Conrad Levinson, Author of "Guerrilla
Marketing," the best-selling marketing series of
books in history
If you learned no other skill but the skill of writing
direct-response web copy that sells, you'll
make exceedingly more money than you could possibly
The sad fact is that the vast majority of
online entrepreneurs don't know how to write web copy
that sells. Many might think they
know how to do it just because they're familiar with
general copywriting principles -- but they're
Even some of the best professional copywriters for the
offline markets are not proficient at all in
writing effective copy for the Web. (I'll give
case study in a moment to prove this beyond all
doubt.) Just because someone is a skilled
writer for the offline markets doesn't mean his
writing skills automatically translate into effective
"Maria Veloso's ' Web Copy That Sells' is the
only book on the market that can teach
anyone how to write psychologically
mesmerizing sales copy that gets readers
salivating for your product or service. You
simply won't know the value of this book until
you read it and try out her incredible
copywriting techniques for yourself.
This book should be on every online marketer's
Christopher, Master List Builder, Publisher of
Access-2-Success Ezine, http://www.MasterListBuilder.com
Why Writing Web Copy is Distinctly Different
Sales Copy for the Offline (Brick-and-Mortar) World
There are so many talented copywriters who can
write for the offline world -- but there's only a
small handful of skilled web copywriters who can write
effectively for the online world.
MYTH: A copywriter who can write
compelling copy for the brick-and-mortar world (e.g.,
direct marketing), is also proficient at writing web
Copywriting principles that work
offline (direct mail, print advertising, radio/TV,
etc.) don't necessarily work on the Web. In fact,
oftentimes writing in the style of offline copywriters
is actually counterproductive to online sales.
you've heard websites referred to as "24/7 selling machines
that make money for you while you sleep." Yet 95% of
websites are not making money, according to some
most people haven't learned how to write the
words that appeal to the Internet buying public.
They haven't figured out that the Web has a
culture all its own. It has it's own mindset,
its own psychology, and even its own
language. What works well in the offline
world does not necessarily work in the online
DID YOU KNOW... that there's a persuasion
device that gets your web visitors to
commit to the sale long before they've
even read your sales pitch? (See
Chapter 3, page 77.)
What Rocket Science Can
Teach You About Igniting Your
When a space station gets ready to launch a rocket
into space, it initiates a launch sequence
consisting of a series of precise steps
that lead to blast off. Similarly, you
activate the buying sequence of your
website visitors -- that is, go through a series
of steps -- before going for the sale.
The problem with most online marketers is that
they start selling from the get go, the
moment their web visitors arrive at their site --
long before their visitors have been primed
Copy That Sells
the desktop of any
eMarketer who wants to make more sales
and profitswithout spending a nickel more
copy tips and techniques are like oxygen
that'll breath more life into your Websites
and email campaigns.
Chapter 3 alone is worth 100 timesthe price you'll pay for this
So use your mouse and click on the 'Order
before your competitors beat you to the
Alex Mandossian, Web traffic conversion
and President of www.CopywritingCoach.com
In face-to-face selling scenarios, a salesperson
receives buying signals from the prospect that
tells him it's time to close the sale.
Online, there are no such buying signals that tell
the seller when to go for the kill.
So, more often than not, the sales pitch is made
Skillful web copy entails a simple 5-step process
that prepares the web visitor to make a
purchase decision. The sales pitch needs to
be presented after the 4th step -- not
sooner. Most people jump the gun and
start pitching way before the time's right.
In my new book, "Web Copy That Sells:
The Revolutionary Formula for Creating Killer Copy
Every Time," I
reveal the exact moment your website
visitors reach their highest buying temperature
-- when they're most likely to buy -- so that you
can snatch that moment and cinch the sale
"In October 2000, two
months after she (Maria Veloso) started
working for me, she handed me a six-page
copy piece that pulled in $18,000 in 2
days. That was when I was
convinced she was a killer copywriter.
"If you're tempted to take the concepts
she presents in her book for granted, I'm
here to tell you that you're walking past a
mine. The information in this
book is well-founded and accurate... and
indescribably powerful. I
encourage you to use it ethically to take
your online sales
-- or your copywriting career if you're a
copywriter -- to the highest level."
-- Excerpt from the
book's Foreword by Mark Joyner, #1
Best-Selling Author of
well-known direct marketing duo (whom I'll
refer to as Keith and Michael to protect their
privacy) recently wrote a 13-page sales letter
that pulled an amazing 7.1% conversion rate when
sent to a million people via direct mail.
Spurred on by their success, they tried to
duplicate their offline results on the Web.
Ironically, when they ran that exact same
sales letter on their website word-for-word, and
drove a million people to their website, it
flunked big time! They got only 15 orders --
a dismal 0.0015% conversion.
Why? Because the web copy was nothing but a
blatant sales pitch. Keith and Michael
didn't know how to activate their web visitors'
buying sequence -- and so they pitched them
prematurely, and their sales message fell on deaf
ears. 3 Crucial
Marketing principles that work well for the
offline markets don't necessarily work
for the online population.
There are distinctive and important differences
between the way consumers behave,
respond and react to online sales
messages -- and the way they behave, respond and
react to offline sales messages.
Internet is not an advertising medium
-- or one huge shopping channel.
So don't make your website look like an ad.
On an average day, each one of us is
bombarded with 3,500 commercial messages --
from TV, billboards, radio, the Internet and
practically everywhere we turn. The last
thing we want to see when we land on a website
is yet another ad.
Excerpt from "Web
Copy That Sells:
The Revolutionary Formula for Creating
Killer Copy Every Time"
"People online do not want to get sold
A study conducted by web usability experts
John Morkes and Jakob Nielsen ( showed that
web users "detest anything that seems like
marketing fluff or overly hyped
language ('marketese') and prefer
factual information." If web visitors ever do get
"sold" on something, they first want to be
finessed -- not bombarded by blatant
Therefore, you must have
compelling content -- expertly crafted for
hidden selling. In plain
English, this means: Develop
irresistible content that slides smoothly
into a "covert" sales pitch for your
product. This is the "finessing" that
net surfers most often respond to.
"When you wrap your advertising message
within the soft cushions of a good editorial
piece, you position yourself as an expert.
What's more, you get to be the good guy who
gives valuable information, not the slick
"hype-ster" who's out to pry dollars out of
"This kind of cyber-journalism --
sometimes referred to as editorial
marketing -- is the new
profit-building model for the most
successful websites on the Internet."
o o o o o o o
proprietary warp speed web copywriting
that will enable you to easily master the
skill of writing sales-pulling web copy in 5
hours or less -- even if you've never
written one word of copy in your life.
(See Chapter 1, page
Marketing Alchemy -- The Science of Turning Words
Maria Veloso. I've had over
27 years of copywriting experience -- and for the
last 8 years, I've specialized in writing "killer
copy" specifically for the Web. My
clients and fellow copywriters have dubbed me the
"killer copywriter" and "the best-kept
copywriting secret on the Web" and "simply
the best web copywriter on the Internet today."
Before I founded Web Copywriting University, I was
the Director of Creative Web Writing at the
world famous Aesop Marketing Corporation. I
had the good fortune of working side by side with
Aesop's CEO, Mark Joyner, one of the
pioneers and leading experts of Internet
Marketing, and who's a certified marketing
I have to admit that I owe a large part of what I
know about web copywriting to Mark (who's both my
mentor and friend) and to the growing body of
marketing intelligence I was privileged to witness
While there, I was able to see first-hand the
awesome power and magnitude of the Internet
when it comes to selling a product or service.
The drill was simple. Under Mark Joyner's
direction, I'd write the website copy for a
new product or service we happened to be promoting
on a given week. Then, I'd write an e-mail
to compel the people on our mailing lists to visit
the new website we created.
Within as little as a few minutes, orders
would come flooding in from all over the world --
sometimes thousands of orders in a single day.
The sales volume was such that Mark had to hire
more and more people just to keep up with the
orders and the growing number of customers.
Some people call this phenomenon "creating money
out of thin air." I call it marketing
alchemy. Whereas alchemy is the science
that turns base metals into gold, web copywriting
is the science (and art) of turning words into
right words make the crucial difference
between mediocre and blockbuster sales when it
comes to marketing on the Web.
This book is
"This book is a
must have. I’m a good
writer ...but before I read this book, I
didn’t have a clue how to write web copy.
I didn’t really know how to get people to
read my whole website and buy.
I became so frustrated when I would look at
my site stats. I noticed that people
would go to my website, but they would only
stay for a few seconds max. I
did some research and I came across Web
Copy That Sells. Since using the
tips and suggestions that Maria talks about…
I have seen a complete turnaround in
how long people stay on my site. I am
also able to close more sales for
first time visitors. This book is
(Click here to
read the entire amazing text of this
testimonial and other rave reviews.)
Rachel Johnson, Website Owner and
Copywriter, Miami, Florida
stay with me and listen closely. You are
reading the chronicle of events leading to
the discovery of little-known principles that I've
used to help my clients sell over 35 million
dollars' worth of products and services.
rigorous training with Mark Joyner, as well as the
specialized knowledge I've amassed in my 8 years
as a web copywriter, have given me the privilege
of knowing exactlywhat works and
what doesn't work when it comes to selling on
the World Wide Web.
The good news is that you are about to reap
the benefits of my experience in a way that will
line your pockets with online profits for
"Wouldn’t it be nice if someone gave you
a simple formula that would show you,
step-by-step, how to put your website
visitors in a buying trance — opening
up their wallets and handing you their
"After spending thousands upon thousands of
dollars getting information from almost
every internet and marketing expert out
there, I can say, that without a doubt,
Maria Veloso's book is the best
investment that anyone wanting a
profitable career on the Internet could
(Click here to
read the entire amazing text of this
testimonial and other rave reviews.)
--Rick Miller, Internet Market Biz
founded Web Copywriting University in 2002, my
teachings gained worldwide acclaim -- and
attracted the attention of a prominent literary
agent who represents such luminaries as Mark
Victor Hansen and Jack Canfield (of "Chicken
Soup for the Soul" fame).
To make a long story short, this literary agent
urged me to distill my teachings into a book, and she quickly landed a publishing deal for
it with a prestigious New York publishing house.
That book, of course, is "Web Copy That Sells:
The Revolutionary Formula for Creating Killer Copy
Every Time" -- and the good news is that it
has just recently been released. Now you,
too, can discover the powerful concepts that will
compel people to pull out their credit cards and
buy what you're selling.
is Not an Ordinary Book
For the past several months, while my book was in
its pre-publication phase, my publisher allowed me
to market its electronic (eBook) edition online.
As my agent had predicted, it was a runaway
success -- and I'm
delighted to say that my book received nothing but
a doubt, Maria Veloso 'wrote the book' on
how to turn a website into a selling
machine. Web Copy That Sells is
among the most important marketing books
ever written. It should be
required reading for all Internet
marketers, webmasters and copywriters.
Maria has simplified the craft of writing
direct-response web copy down to an easy,
step-by-step blueprint that is so appealing
even my wife has decided to become a
Here's why "Web
Copy That Sells: The Revolutionary Formula for
Creating Killer Copy Every Time" is unlike any other book
available on the market:
It's the only book
specializing in direct-response copy
specifically designed to appeal to the Internet
buying public. Unlike other
copywriting books available out there, it features
my unique web copywriting model
(trademarked Web Copy That Sells™) that has
been proven to sell a wide array of products and
services on the Internet. I'm not saying
that other styles of web copywriting don't
pull in any sales. I'm simply saying, "Why
spade when a shovel excavator does a
better job? Why use a hand gun when
you can use heavy artillery? Why use
inferior style of web copywriting when you can
use one that's proven to pull in big
features a systematic,
step-by-step approach to writing web
copy that sells -- from start to finish.
After reading this book and learning the precise
concepts, anyone can write world class web
copy. Unlike other copywriting books that offer a
kitchen sink full of tips, techniques and general
guidelines, "Web Copy That Sells" gives a
specific, hands-on approach to creating
sales-pulling web copy from scratch.
3.The concepts presented in
the book are all proven (through
*extensive scientific testing*) to sell like
crazy. Concepts presented in
other copywriting books, on the other hand,
are primarily untested and unproven.
Most of them sound good, and seem to
make logical sense because they are "borrowed"
from offline marketing principles -- but in truth,
they don't work well on the Web.
4.This is the only book
that shows you how to be remarkably persuasive on
the Web by using powerful psychological
that turn skeptical prospects
into eager buyers. These are
battle-tested devices of influence that are
proven to yield massive sales results online.
While other copywriting books offer no focused way
of crafting web copy, "Web Copy That Sells"
reveals my very own Million-Dollar Blueprint
that makes the process of web copywriting
"Web Copy That Sells" also features my
proprietary Formula for Mathematically
Measuring the Selling Quotient (S.Q.) of a website.
This is an awesome tool that comes with its own
program for automatically calculating and
evaluating the selling ability of web copy -- and
for refining existing web copy so that your
website becomes a money machine in perpetual
"Web Copy That Sells" is an encapsulation
of the material I taught in my Web Copywriting
Mastery Course, for which students from all over
the world paid $997 apiece to attend.
Now, you can have the same high-octane web
copywriting lessons in 198 information-packed
pages that you can learn at your own pace.
This is the Only Book on the Planet Where
You Can Get This Information
Here's a sneak peek at what you're going to find
when you get your hands on Web Copy That Sells:
The Revolutionary Formula for Creating Killer Copy
The incredible Formula for
Measuring the Selling Quotient of a Website
-- This proprietary formula, which I invented,
has been one of the most celebrated
highlights of my Web Copywriting Mastery Course.
It comes with its own CGI script that
mathematically calculates a website's selling
"score" -- and it's been called the "killer app
of web copywriting." It not only enables
you to accurately grade the selling ability
of any web copy, but also has a built-in
checklist that can help you easily get your web
copy to its maximum selling potential.
See Page 129.
The top 3 blunders people make
when writing website copy -- and how they can
wipe out all your potential sales and profits.
This alone will dramatically shorten your
learning curve by enabling you to avoid mistakes
that would take years to detect, let alone
websites violate little-known sales
principles that are unique to the Web.
They employ copywriting principles that work
well for the offline (brick-and-mortar) world --
not knowing that those so-called "universal"
principles are diametrically opposed to the
buying habits of online consumers.
Countless marketers and copywriters build their
online businesses upon these misconceptions that
are killing sales in the process.
to write marketing communications (e-mails that
sizzle, attention-grabbing ad copy,
irresistible free reports, newsletters/ezines,
autoresponder messages, etc.) in a way that
dramatically boosts your website sales.
Having big, fat mailing lists won't make you any
money until you learn this! These
can sometimes represent 90% of the sales
you can make online.
Pages 173 - 192.
to take lackluster web copy (poor
visitor-to-sales conversion ratio), apply a few
psychological tactics, and make the
website a "perpetual money machine." If you
offer to do this for other people's websites,
you'll have more clients throwing money at you
than you can imagine.
million-dollar blueprint for writing web
copy that sells -- just ask 5 simple questions,
and when you get the answers, your web copy
will virtually write itself! You'll never
have writer's block -- or stare at a blank
screen -- ever again! (Don't laugh -- but my
brain was doing cartwheels and backflips when I
first discovered this blueprint months ago! This
will slash 80% off your copywriting
How to expertly craft questions that make
your reader sell himself (or herself) on your
product or service.
to use clever, but innocent-looking devices in
the first 100 words of your copy that instantly
get your readers "caught in the web" of
your sales process -- and become willing buyers
of whatever you're selling.
There is a word that is commonly used in
almost all online copy I've ever read, that if
you simply replaced it with another word, will
account for a significantly higher conversion
of web visitors to customers. Simply search
for all instances of this word in your copy, and
replace it with the word I'm going to give you
-- and voila! Sit back and watch your website's
you should never model your web copy on
successful websites indiscriminately -- you run
the risk of modeling mediocre elements, and
missing the undetectable ones that really
matter. I'll show you the underlying principles
of powerful web copy that you must model
so that your copy will produce results
to use Neuro-Linguistic Programming (NLP)
strategically to maximize the persuasiveness
of your web copy and all your marketing
communications. I'll teach you the sneaky
way to use NLP to "fly beneath the radar" of
your readers' perception -- without
making your copy appear clunky,
contrived and verbose (as NLP tends
to trigger your prospect’s buying mode by using
secret codes in your copy that cause the
prospect to buy without any resistance.See
to find the most riveting (and often
overlooked) angles that make
information-overloaded Web surfers stop dead
in their tracks and read every word
of your copy.
to write mouth-watering "bullet points" that get
your prospects' hearts beating faster,
and amplify their desire for your product
or service. This technique is so powerful that
your prospects will literally feel guilty
and deprived if they don't buy whatever you're
selling. See Page 49.
exact wording you must use in your
ezines, newsletters and other e-mail
communications so that people will look forward
with anticipation to your next e-mail -- and
tear it open when they do receive it.
you should do if the web copy you've written is
not generating as much sales as you expected.
This is the absolute best way to inject
"selling octane" into weak web copy. It's
top 5 words you must avoidusing
in your web copy. When you use these words, you
will eliminate all chances of ever making
Learn the little-known, seemingly
innocent punctuation marks and secret
formatting devices and simple language
refinements that convert more prospects into
customers by as much as 30%, 40% -- even 50% or
more. If you don't know how to do these easy
things -- you are definitely leaving a lot of
money on the table.
to write the all-important subject line of your
e-mail so that your recipients will read it
now -- instead of reading it later, or even
(gulp!) deleting your e-mail altogether without
even reading it.
to never run out of hot web
copywriting ideas -- there's even free software
that will make your research process a breeze,
and help you "flesh out" your copy in minimum
What is the most important
objective in e-mail marketing?
You gotta get your e-mail
delivered. This may sound obvious, but when
you write your e-mails in a certain style
or use certain words, e-mail servers that
use sophisticated filters may identify your
message as spam, and block your e-mail
from getting delivered. Learn how to write
properly so that this will never happen to you.
to craft text links that are engaging -- and
highly clickable. Here, I reveal some of
my jealously-guarded devices, and I'm
swearing you to secrecy on these.
See Page 124.
The top 3 rules of writing
compelling, irresistible web copy. If you do
nothing else but follow these 3 rules -- you'll
dramatically boost the profitability of any
above is just an abbreviated list of the
heavy-duty content assembled in Web Copy That
Sells. After all, the book contains the
exact same power-packed material from my
6-week Web Copywriting Mastery Course that
others have paid $997 to attend!
"I must admit your book, Web Copy
that Sells, is probably the
book I've read to date about web
copywriting -- or copywriting, for that
the other books out there, Web Copy
That Sells actually plugged me into
my prospects' thought process,
showing me step-by-step how to sell to them.
I'll NEVER write copy the same again.
Your work will no doubt have a profound
impact on my bottomline ... Thanks
on the other hand, can own Web Copy That Sells for not
even half ($499) the cost of the
course. No, not even one-tenth
($99) of what my Web Copywriting University
students paid for the same material.
of Web Copy That
Sells for the modest price of only $21.95.
That's a savings of $975 off the price of
the 6-week Web Copywriting Mastery Course. But
if you act now, you can get it at its
discounted introductory price (32% off).
I should not have to
convince you of the obvious benefits that
Web Copy That Sells will bring you.
But if you think you can't afford $21.95, that's
exactly why you need this book. It'll
show you how to start reaping website profits that
will erase your money problems forever. You
simply can't afford
not to have my book if you intend to
do business on the Web or have a lucrative career
as a Web copywriter..
"I am just blown away by the way
Maria Veloso takes complicated copywriting
techniques, such as applying psychological
tactics -- and explains them so that I, a
copywriting newbie, can easily
understand them. And not only
understand them conceptually, but understand
how to use them and feel
comfortable using them in my writing.
Maria is nothing short of a copywriting
genius, and Web Copy That Sells
outstanding book for learning how to sell on
Tim Warren, Dallas,
want to turn your website into a fiercely
talented sales-generating vehicle?
My guess is, you
answered: "It couldn't be soon enough!"
Therefore, I strongly urge you to get Web Copy
That Sells today.
frankly, there isn't a book out there that's as
comprehensive as this -- at any price -- that can
propel your website to maximum earnings in minimum
genius is the ability to reduce the complex into
its simplest form." -- Anonymous
"When it comes to writing the words on your
website that make people pull out their
credit cards and buy whatever you're
selling, Maria Veloso is an absolute
genius. But what's truly amazing
is her singular skill in simplifying the
craft of writing 'web copy that sells' into
a discipline that's both learnable and
-- Thomas Myer, Freelance Technical
doesn't matter whether you're a seasoned marketer,
or an experienced copywriter, an Internet
marketing newbie or a writer who's just breaking
into the lucrative career of web copywriting.
Web Copy That Sells can teach anyone
the right way to write results-producing copy.
suggest that you grab your copy of Web Copy
That Sells -- so you can
business, attract a flood of customers,
outperform your competitors, and generate
incredible online sales and profits.
Wishing you prosperity and success,
"Maria Veloso's new copywriting book is simply INCREDIBLE!
I got a review copy of her book, Web Copy That Sells,
in the mail. And it’s simply the most amazing book on
copywriting I have ever seen. Maria breaks it down into
a simple process so easy that anyone can follow it. I
always thought of myself as a gifted writer, but by
following the steps in her well laid out book, I was able
to take my writing to the next level. I love the power of
words, I feel like this book has helped me unleash a whole
new palette to paint with. The words that resulted were
simple, compelling, and powerful. I'm so thankful for this